Procurecon Facilities 2019

January 28 - 29, 2020

The Westin Fort Lauderdale Beach Resort, FL

The Dallas Cowboys are Looking to Make Frisco the Safest Place to Be an Athlete

brought to you by WBR Insights



Making sure professional (and amateur) athletes stay fit and healthy should be a top priority for any sporting organization. However, accidents will sometimes happen. When they do, it's important athletes have access to the right care to get them healthy once more.

It's with this in mind that the Dallas Cowboys have collaborated with the Baylor Scott & White Health healthcare system and the Frisco Independent School District to open a brand-new 300,000 square-foot medical and sports performance facility - the catchily-named Baylor Scott & White Sports Therapy & Research at The Star.


(Image source: dallascowboys.com)


The new facility is designed to not only help those athletes unfortunate enough to suffer a sports injury with their recovery, but also carry out research into the prevention of these sorts of ailments, as well as giving regular patients access to the sorts of equipment and services usually reserved for elite athletes.

Pioneering Technology

"The goal of this collaboration with the Dallas Cowboys and Frisco ISD is to improve sports safety for athletes of all levels," said CEO of Baylor Scott & White Health, Jim Hinton. "This facility will use technology to help athletes understand, monitor and improve performance, and will offer a comprehensive approach to diagnosis, treatment and recovery."

No brand-new facility such as the Baylor Scott & White Sports Therapy & Research at The Star would be complete without a host of exciting new technology to assist its expert staff in performing their roles.

Fusionetics is an evidence-based platform which is designed to help optimize athletic performance, reduce the incidence of injuries, and shorten recovery times. Based on a mobile app, Fusionetics allows the professionals at the facility to monitor a patient's personalized self-care plan. It offers detailed advice on everything from making sure they have the equipment they need for their routine, to assisting with stretching.

By monitoring outpatients in following their care plan correctly, the staff at the facility can make sure they are becoming more educated about the capabilities of their bodies, and thus reduce the chances of them becoming injured again in the future. This is especially important for adolescent athletes as the changes their bodies are going through can make them more physically awkward and clumsy and therefore more prone to becoming injured.

"It's important that our local student athletes at Frisco ISD have access to the latest technology and most-skilled hands to receive the best training and treatment to perform at the highest possible levels," said Dallas Cowboys Executive Vice President and Chief Sales and Marketing Officer, Jerry Jones, Jr.

Other offerings available at the facility include an urgent care center, a sports concussion center, an imaging center, an outpatient rehab, a surgery center, and a pharmacy - essentially providing a one-stop-shop for any matters relating to sports health.

Merging New Technology with New Facilities

One of the hottest topics in facilities procurement right now revolves around the best ways to incorporate Industry 4.0 technology into organizational structures which may have not been originally designed with them in mind.

The best way to achieve this is to look at modern facilities and investigate the ways in which they use technology to enhance the experiences of the people who use them. For example, the way the Baylor Scott & White Sports Therapy & Research at The Star uses mobile technology - such as the Fusionetics platform - to help its patients with their care program is something which is more than achievable for any facility.

The great thing about a mobile-based platform is that it requires no infrastructure to be altered at the facility itself. All facility managers need to do is have the app built, and they can bring a whole new dimension to their own service offerings.

Existing facilities can also use modern institutions as proof-of-concept guinea pigs. With so much technology being used in the newer locations, older facilities can sit back and see what works and what doesn't ahead of bringing them into their own organizational structure. Not every facility has the backing this one does, so budgetary restrictions will be a much bigger consideration for them.

"The Cowboys are honored to team up with Baylor Scott & White to bring together two marquee brands in sports and medicine," said Jones, Jr. "With the largest not-for-profit healthcare system in Texas, we are paving the way for a new age in health and safety for athletes. Baylor Scott & White Sports Therapy & Research at The Star will become the standard-bearer for innovating and improving the future of sports on a global level."


You can hear the Dallas Cowboys Head of Procurement, Pat Byrne, speak at ProcureCon Facilities 2019 this coming January at The Westin Beach Resort, Ft. Lauderdale, FL.

Download the agenda today for more information and insights.